Topic > A STUDY OF THE CONTRIBUTION OF INTERNAL SALES TO HOTEL PROFIT.

One type of selling method is suggestive selling or also called soft selling. Suggestive selling occurs when employees attempt to obtain their services from the guest through various sales phrases. It is a way for the hotel to profit because if it can offer the highest rate for the hotel room, the guest's bill will be higher and if the guest's bill is higher, the tips or points will also be taller. Suggestive selling benefits the guest when he or she is unsure about making a decision. All parts of the hotel can be used in suggestive sales such as front office, rooms, office services, personal services, food and drinks, lounge and even gift shop. Apart from the hotel part, if the hotel is a chain hotel, the front office can suggest the customer to try the chain hotel in a different location. For the food and beverage department, waiters were trained to sell food and promote their food, as well as give customer satisfaction. For example, if the guest neglects his own menu, as a waiter, he should suggest to the customer the most advantageous menu in the restaurant or the new menu that the customer can enjoy. It can also create a more memorable dining experience. In addition to this, by making suggestive sales, the waiter can show their empathy towards the guest as if the guest has dietary requirements such as allergies or is vegetarian. People with allergies simply cannot eat foods that contain ingredients they cannot eat. The waiter should be especially attentive to this type of customers and serve them according to their dietary requirements. Other services they can offer in the food and beverage department are room services such as early breakfast services, meals, party services and alcoholic beverages. For example, if a guest wants to order...... half paper...... age at the spa and a massage for his guest after working out at the gym. As for the spa and massage department, they can suggest other services to the guest such as sauna or flower bath for the guest. Some hotels also promote facials, manicures, pedicures and hair removal for their guests. The next area of ​​the hotel that can be included in the suggestive sale is the laundry area. The laundry area doesn't just wash linens, it only washes guests' clothes. Usually, people who stay for long periods tend to use the hotel's laundry. It is not the room attendant's job to collect all the dirty clothes, but he or she may suggest that the guest send their dirty clothes to the laundry. For example, a situation where a housekeeper cleaning the occupied dirty room while the guest is in the room might suggest using the provided laundry services because the staff saw a pile of dirty clothes.