Many find that their friends cannot support them and feel stigmatized by those around them. Stigma is something that is experienced by most of the women involved in the study. One body builder, Linda, said: “I've lost a lot of friends over this because they don't understand. They say, look at you, you're skinny, you don't need a diet but they don't understand how important diet is. I don't tell them anymore, I basically just let them get off. (Aspridis, 2014, p. 27) Many participate just as Linda felt that people did not try to understand the competition process and instead judged them negatively on their practices. Furthermore, “the perceived social effects of pre-competition practices were the most widely recognized negative effect among competitors.” (Aspridis, 2014, 27) They had difficulty maintaining a social life while preparing for a competition. This was largely because contestants found it difficult to deal with food and drink temptations. To avoid temptation, many turn to social situations which in some cases unfortunately lead to the loss of friendship. These costs of body building are very important to consider because loss of friends, low social support, and experiences of social stigma are associated with poor physical and mental health. A good example of this is for example low social support