Bob thinks he'll be fine without Linda, but he doesn't understand their financial system or even how the thermostat works. Within a week, customers are complaining about the temperature and there is no food or electricity because Bob didn't know how to properly pay bills or order food. Bob goes to Linda's new job and begs her to come back. This shows Bob dependent on others but able to recognize his weaknesses. This message shows the audience that men can depend on others and don't need to know how to do everything themselves. This message allows men to take some of the pressure off their “dominant” position and, in a way, allows men to be more open about showing their emotions. Bob openly admits that he needs help running his business and this is not seen as a weakness. George Meyer, creator of The Simpsons, said: “It's not really fashionable to be a man these days and, in a way, there's a misconception that men run the world. And, in reality, no one rules the world” (Kramer). AS