The idea of ​​what a woman's body image should be has changed a lot throughout history. Our society places a high priority on beauty and body image. Only a century ago “fat was seen as a layer of silk that embellished the forms of elegant women”. (Fallon et al., 1994) So what has changed over the years that this idea of ​​what a beautiful woman was is now seen as ugly and unworthy? Why do we allow the media to dictate what the ideal body image is? Body image as defined by the Merriam-Webster dictionary "a subjective image of one's physical appearance established by both self-observation and observation of the reactions of others" Women are attacked from all angles about what the perfect body is and how get it. The media has a very influential effect on society. The media distorts and misrepresents beauty into something that is unattainable for women, especially girls. Whether it's the airbrushed Victoria's Secret model in magazines or ads for new weight loss options, women are more insecure and unhappy than ever as they try to achieve the "perfect body" to make them happy. The media, as well as our issues with self-image, have pushed the fashion industry into the multi-billion dollar machine it is today. According to Susie Orbach, women are pressured to conform, to help the economy through the continued consumption of goods and clothing that are quickly rendered unwearable in the dress styles and body weights of the next fashion season. With the exploits of too-thin women on magazine covers, these are the women we have chosen to consider what is normal even though the average woman is a size 12. We are starving to fit the ideals of what is put on visually. out there in the media and what the fashion industry wants us... in the middle of paper... a true beauty campaign gives us hope that women's idea of ​​themselves and what is considered beautiful can be attainable unlike what women think. the media wants us to believe. This campaign promotes women, especially girls, to feel comfortable with their bodies, establishing a good body image and positive self-esteem. These are real women who demonstrate that they are happy with themselves even if their body is not what the typical media-induced notion of beauty is. The campaign also helps educate girls to address their ideas of beauty. There is a small trend working towards a more positive body image for women. There is a negative reaction from the model/celebrity photographed. Unfortunately the media continues to sell thinness and women continue to believe it. Naomi Wolf said: “The one who defines herself as beautiful and challenges the world to change to truly see her wins.” (Wolf, 1991)