Subject:The ad is about Nike shoes. Nike has launched its new shoes, the "Nike Trainer One" for women, with new technology that should activate the muscles. Occasion: Nike is probably advertising these new shoes now, since many women want to stay fit and lose weight. Many women are careful about their figure and are willing to do anything to stay in shape. Additionally, there are many gyms out there, and this has led to women exercising a lot more, so women may be looking for items that can benefit them when exercising. Overall, people want to be fit and healthy and these shoes give faster results when exercising. Audience: The audience for this ad is health-conscious women who want to stay fit. This ad is aimed at those people since women want to stay fit would you be willing to buy shoes that help you activate your muscles and give you faster results. This ad is specifically aimed at women who train and exercise, as the shoes offer faster results during physical activity. Purpose: The ad urges women to buy these shoes to get fit faster. The ad claims that these shoes are the "ultimate quick fix" and this addition activates your muscles while you work out, therefore giving you faster results after exercise. The new technology used in this shoe will somehow activate your muscles as they should. This will make you get fitter faster. Speaker: Nike is a multinational company that produces footwear, clothing, equipment and many other things. They are well known around the world, so they have credibility as speakers. It is one of the world's largest suppliers of sports footwear. Nike is proud to be a global manufacturer of footwear, apparel and athletic equipment. The ad is sophisticated and comes... halfway through the paper... asking you to get in shape by 5%.? Also, what does "adaptation" mean in the addition? Is it being fit, having six pack abs or being under a certain weight? I feel the ad is too generic, causing me to question many of their ideas. Overall Rating: No, I think the ad is not effective because it contains too many general ideas and also contains some misleading information. The ad states a lot of things, but never explains exactly how you get in shape faster with this shoe. They claim that you get fitter faster, but as an audience we don't know how much faster and we don't even know what the ad with the word "fit" really means. (muscular vs under a certain weight) I feel like the ad had a couple of good tactics and ideas, but they could have explained some things better. The ad would have been more effective if they had been more specific and had more evidence to support their information.