America is an impressionable society. It is the creative director's job to take advantage of this receptive flexibility to advertise different products to the public. Whether people realize it or not, every product they see contains subliminal messages to appeal to different types of people. Each of these products went through a creative director and his team. Creative directors influence the world economy and how consumers think using myriad advertising tactics and sheer ingenuity. What exactly is a creative director? A creative director thinks of advertising campaigns and slogans for different types of products (Snagajob). They are often assisted by one or more copywriters or people employed to help them think of different tactics. Once a slogan or campaign has been agreed upon, the creative director or lead copywriter presents the idea to the company he or she is running the campaign for (Snagajob). If the company likes the idea, it is launched and the agency for which the creative director works receives a percentage of the money from the product sales (Snagajob). The advertising agency can manage multiple companies at the same time. Each assigned company is called an "account" (Snagajob). Depending on the revenue generated by the accounts, some may be a higher priority for the ad agency than others (Groome, *). Some particularly large companies may have their own personal creative director to handle business (Snagajob). The average annual income for a creative director is $102,000 (How to be a Creative Director). Creative directors and their teams have several ways to advertise products. Each different way they can advertise is called an "angle" (Groome, *). The angles deal with the type of person or group or… center of the card… indirectly influence the planet's economy by shaping how products are advertised to the public. They make or break businesses and events around the world. Every day creative directors change the lives and minds of many people. Some of the most powerful and influential men and women on the planet call themselves creative directors. Works Cited "Creative Director - Education" Education - Portal.com Np November 27, 2013 Web. January 13, 2014. “How to be a Creative Director.” Creativebloq.com. Np 27 November 2013 Web. 13 January 2014. “Creative Director”. Snagajob.com. Np 27 November 2013. Web. 1 13 January 2014. Milton, Bess, Advertising. New York, New York: Children's Press, 2004. Print.Groome, Harry, Opportunities in Advertising. Louisville. Kentucky: Professional orientation manuals, 1976. Stampa.Lombardi, Dante. Personal interview. December 2 2013